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This is a long ass segment, so it gets it’s own blog, so here it is, Part 1.5….


7.) Fox Sports Using the Gullible Nature of Lebron STANS and Lebron Haters to Build Equity in Their Brand

Fox Sports has always been a distant, and I mean a fucking DISTANT number 2 to ESPN in the sporting network business.  They’ve never been a threat in anyway shape or form.  They’ve primarily served as a place for fired ESPN employees to go to still get a paycheck, or they’ve served as a place for new upstarts from regional news outlets to cut their teeth in the national game, until recently.  For the past two years, I’ve been calling Fox Sports WCW, and telling people to look out for their brand.  I’ve had people tell me that they’ll never be on the same level as ESPN and blah blah blah…I’m not saying that they are, but damn it if they haven’t gained ridiculous fucking ground in the last two years.  You see, ESPN basically signed a big ass TV deal during a time where everyone is cutting the cord, buying android boxes and installing KODI and shit, so now they’re the only division in Disney that’s losing money hand over fist.  To remedy this, ESPN hasn’t resigned or just flat out laid off a number of very high profile names from their network.


[Hogan Celebrating Ted Turner Giving Him and Jimmy Hart a Shit Load of Money in WCW]

See, this is where the WCW part comes in at.  In the mid 90s, when the WWF(E) was letting niggas like Hulk Hogan, Kevin Nash, Scott Hall and etc go, Ted Turner and WCW had an open check book and was just signing these niggas up.  Eventually they over took the WWF(E) as the number one wrestling promotion in the world, but they ballooned to a point where it wasn’t financially feasible to continue under that business model.  They sacrificed a balanced budget for name recognition because once you have name recognition, you can leverage that in other areas.  If WCW would have made that move 10 years later, they would still be in business today because the age of social media and social media engagement would have kept them alive…and this is where we get into how Fox Sports is basically trolling the shit out of all of you…

Let me let you Lebron James STANS in on a little something.  Fox Sports, and their talent like Nick Wright don’t truly believe that Lebron is better than Michael Jordan.  They’ve simply just figured out the internet and the nature of people on the internet a lot better than you.  They’re in the business of sports, and they’ve found away to monetize a polarizing figure for social media engagement in sports.

At this EXACT time last year, Colin Cowherd stated that Lebron James is no longer an A+ talent in any facet of his game, and that he reminds him of a pitcher post Tommy John surgery.  He said the three point shot has made him less effective in this current game, and that he’s at best a B+ or an A- athlete in any facet on the floor at anytime. The statements are obviously bullshit, hell, he didn’t believe that shit himself.  What Fox Sports was attempting to do here was give you the pre-treatment to attach their cart to the Steph Curry horse, but subsequently what happened AFTER this was Cleveland winning the 2015-2016 NBA Championship.  This was when Fox decided to go full steam ahead with the LBJ hot-takes to take advantage of illogical STANS and the illogical HATE that Lebron James gets.  It was a perfect storm for social media engagement.  Hell, who in the fuck ever heard of Nick Wright (and I like Nick Wright) before last season?  Exactly, and that’s my point.  Hot-takes and viral sport clips and niggas sharing said hot-takes that validate their irrational “love” or “hate” for something is one of the fastest ways for you to build brand equity in 2017.  The shit doesn’t even have to be logical, just like when Nick Wright said…fuck it, speaking of which…


7.1) NICK WRIGHT CREATING AN ARGUMENT FOR LBJ BEING BETTER THAN JORDAN BY REQUESTING THAT YOU AREN’T ALLOWED TO USE ANY OF THE FACTS THAT SUPPORT THE STATEMENT THAT JORDAN IS BETTER THAN LEBRON JAMES

LMAOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!  Man, look.  This shit is hilarious as fuck, I’m sorry. Do you know how fucked up this is, man?  On so many levels this shit is hilariously bad and obvious, but actually genius as fuck.  Essentially, what Nick Wright has done is practice a form of Group Polarization, and Attitude (Belief) Polarization.  He created a vacuum where he introduces an irrational thought, but he presents it in a rational way, to cause a never ending discussion among both irrational and rational thinking people, and since both the terms rational and irrational are relative to the observer, he creates an endless pool social media engagement numbers of comments, shares and likes.  Fucking genius.  But hey, let’s break down essentially what he’s saying.

You see, for years, I’ve been one of those guys who said that championship rings doesn’t measure talent.  I still think that Charles Barkley is the greatest power forward of all time.  I don’t go by revisionist history.  I remember when the overall method of thought was that Kevin Garnett wasn’t of championship pedigree, but Dirk Nowitzki was. Of course, when you move KG into a weaker conference, and place him in a situation with talent around him, he was able to win a championship, and all of a sudden mutha fuckas started using that Rudy Tomjanovich “Heart of a Champion” tag on him after casting him as a perennial loser for years.

For years, the media have measured the “greats” by how many trophies that they’ve accumulated, and I’ve always hated that because every player had their own unique situation in time that either aided their brand or hindered it, and we as a collective never speak to it.  But now that it aids the argument to negate the number of trophies for Lebron James, now we want to entertain the concept of looking specifically at talent.  It’s obvious bullshit.  If we we’re going to look specifically at talent, we could have done this at any moment in his career before he had his own trophies, but this is where shit doesn’t make sense.  You see, no one wanted to entertain the Lebron James is better than MJ discussion until he won a couple of rings, but now that he has, we want to pretend as though Michael Jordan doesn’t have any rings as we decide who’s the better player.  I can’t be the only one who see’s this…

All in all, Fox Sports have masterfully played all you niggas.  I’ve watched their FS1 channel grow in no time from 20K likes to over 2,000,000 likes on Facebook.  They’ve signed up a bunch of names to give their brand name recognition, and they’ve become the Lebron James channel during the home stretch of the season to sure up their social media engagement numbers.  Bravo, Fox.  Great marketing.  The problem is that when I watch and/or listen for opinions, I want to believe that the niggas saying what they’re saying actually believes what they’re saying.  I don’t like my intelligence insulted, so I personally choose not to watch anymore, but hey, fuck it…what ever floats your boat. Their strategy is confirmation bias.  Lebron James fans go looking for it in droves for their favorite player, and Fox Sports is an endless supply of it.  It’s basically how Fox News and MSNBC operates for the left and right…

Sorry for this long ass segment on Fox News….Part 2 coming after game 4 of the NBA Finals…

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